de n.o.mad

At The Marble Jar, our team partnered with de N.O.MAD to shape its visual and digital presence, spanning brand identity, landing pages, and an internal ERP and resource-management app. Figma guided the UX process, while Procreate added character through custom illustrations and patterns.

Company

TMJ

COLLABORATION

TEAM

ROLE

UX DESIGNER

Creating a Space Beyond Work

De N.O.MAD is a co-working space and café built around flexibility, collaboration, and community. The challenge was to create a brand identity that moved beyond the conventional idea of a workplace—balancing the structure needed for productivity with the openness needed to encourage creativity, connection, and new ways of working. The resulting identity was designed to be professional yet approachable, structured yet adaptable, reflecting the different ways people work, connect, and grow within the space.

Creating a Space Beyond Work

MOCKUPS

(1)

Exploring how creativity, structure, and flexibility could come together across the digital experience.

MOCKUPS

(1)

Exploring how creativity, structure, and flexibility could come together across the digital experience.

Work, Create, Unwind @ Kakkanad's

Co-Working Hub with Food Delivery and

No. Office. Madness!

CO-WORKING SPACE

DE-NOMAD BREWS

ABOUT

Work, Create, Unwind @ Kakkanad's

Co-Working Hub with Food Delivery and

No. Office. Madness!

MOCKUPS

(1)

Exploring how creativity, structure, and flexibility could come together across the digital experience.

Work, Create, Unwind @ Kakkanad's

Co-Working Hub with Food Delivery and

No. Office. Madness!

CO-WORKING SPACE

DE-NOMAD BREWS

ABOUT

Work, Create, Unwind @ Kakkanad's

Co-Working Hub with Food Delivery and

No. Office. Madness!

Flow

Our approach to building a cohesive brand and digital system for de N.O.MAD.

Flow

Our approach to building a cohesive brand and digital system for de N.O.MAD.

Process:

4 steps

UNDERSTAND

Business & Brand - Understanding de N.O.MAD's positioning, audience, services, and the experience they wanted to create for their community.

25%

DEFINE

Brand Direction - Establishing the visual direction, brand personality, and design language to create a distinctive and consistent identity.

50%

Abstract black square with a soft blur effect and faint grid lines on a light gray background.

Design

Brand & Digital - Developing the logo, brand system, landing pages, and visual assets while translating the identity into digital experiences.

75%

SYSTEMISE

Internal ERP - Designing an internal system for resource management and billing, creating clearer workflows for the team's day-to-day operations.

100%

Services

(4)

We work across art direction, branding, editorial design, and web development.

Services

(4)

We work across art direction, branding, editorial design, and web development.

Services

(4)

We work across art direction, branding, editorial design, and web development.

BRAND IDENTITY

Logo

Brand Language

Brand Guidelines

Set the visual direction for a brand. That includes references, layout rules, typography choices, and the overall look and feel.

DIGITAL EXPERIENCE

Landing Pages

Responsive Design

Prototyping

Extended the brand into digital touchpoints through landing page design, responsive layouts, and high-fidelity prototypes that maintained a consistent experience across platforms.

PRODUCT DESIGN

ERP System

Resource Management

Billing

Designed an internal ERP system to streamline resource management and billing, translating operational requirements into intuitive workflows and interfaces for the team.

BRAND IDENTITY

Logo

Brand Language

Brand Guidelines

Set the visual direction for a brand. That includes references, layout rules, typography choices, and the overall look and feel.

DIGITAL EXPERIENCE

Landing Pages

Responsive Design

Prototyping

Extended the brand into digital touchpoints through landing page design, responsive layouts, and high-fidelity prototypes that maintained a consistent experience across platforms.

PRODUCT DESIGN

ERP System

Resource Management

Billing

Designed an internal ERP system to streamline resource management and billing, translating operational requirements into intuitive workflows and interfaces for the team.