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SPACE IN THE MIDDLE

SPACE IN THE MIDDLE

SPACE IN THE MIDDLE

At The Marble Jar, our team worked with Space in the Middle, a design and marketing agency focused on genuine connections. We developed a full brand identity from logo to landing pages, utilizing Figma and Procreate.

Company

TMJ

COLLABORATION

TEAM

ROLE

UX DESIGNER

  • bold blue text reading "OK!" on soft pink background
  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • Makeup products on a white background
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • Person surfing on the waves in the ocean
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background
  • bold blue text reading "OK!" on soft pink background
  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • Makeup products on a white background
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • Person surfing on the waves in the ocean
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background
  • bold blue text reading "OK!" on soft pink background
  • frosted aluminum can with condensation on light blue background
  • Portrait of a woman eating an icecream
  • Abstract poster of red pink circle
  • Makeup products on a white background
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • Person surfing on the waves in the ocean
  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background

Design Challenge

Space in the Middle needed a visual identity that could reflect its role in bringing businesses and people closer together, while establishing a bold and distinctive presence within the creative industry. The challenge was to translate this idea of connection into a brand that felt confident, energetic, and expressive, without becoming overly corporate. We responded by developing a bold visual identity across the logo, brand book, and landing pages, supported by custom illustrations and patterns that created a strong and recognisable visual language.

01

Design Challenge

01

Space in the Middle needed a visual identity that could reflect its role in bringing businesses and people closer together, while establishing a bold and distinctive presence within the creative industry. The challenge was to translate this idea of connection into a brand that felt confident, energetic, and expressive, without becoming overly corporate. We responded by developing a bold visual identity across the logo, brand book, and landing pages, supported by custom illustrations and patterns that created a strong and recognisable visual language.

  • Framing Tomorrow: Through Our Vision's Lens

    We are a design and marketing agency focused on bridging the gap between businesses and our users.

MOCKUPS

(2)

Landing page prototypes, designed with bold ideas in mind

MOCKUPS

(2)

Landing page prototypes, designed with bold ideas in mind

MOCKUPS

(2)

Landing page prototypes, designed with bold ideas in mind

  • Framing Tomorrow: Through Our Vision's Lens

    We are a design and marketing agency focused on bridging the gap between businesses and our users.

  • Framing Tomorrow: Through Our Vision's Lens

    We are a design and marketing agency focused on bridging the gap between businesses and our users.

Flow

(4)

Building good ideas into functional, value-driven outcomes.

Flow

(4)

Building good ideas into functional, value-driven outcomes.

Flow

(4)

Building good ideas into functional, value-driven outcomes.

Process:

4 steps

ALIGN

Deep-dive research into Space in the Middle's mission to bridge businesses and audiences. Strategic goals are set to establish a confident, energetic brand presence without feeling overly corporate.

25%

Abstract black square with a soft blur effect and faint grid lines on a light gray background.

CREATE

Crafting the visual identity using Procreate for bespoke illustrations and pattern design. Core assets are combined to build a cohesive visual language, including logo concepts and brand book guidelines.

50%

PROTOTYPE

Translating identity into digital interfaces through responsive landing page design in Figma. Focus centers on intuitive UI/UX patterns and interactive prototyping for seamless cross-device performance.

75%

HANDOFF

Consolidating all visual assets, UI component libraries, and style specs into a production-ready design system to support confident rollout across all digital touchpoints.

100%

Services

(3)

Capabilities across art direction, brand systems, editorial layout, and digital design.

Services

(3)

Capabilities across art direction, brand systems, editorial layout, and digital design.

Services

(3)

Capabilities across art direction, brand systems, editorial layout, and digital design.

01

BRAND IDENTITY

Logo

Brand Language

Brand Guidelines

Set the visual direction for a brand. That includes references, layout rules, typography choices, and the overall look and feel.

02

DIGITAL EXPERIENCE

Website Design

UX/UI Design

Digital Interfaces

Design clear and intuitive digital experiences across websites, interfaces, and internal systems.

03

VISUAL DESIGN

High - Fidelity Prototypes

Motion Design

Visual Content

Create polished visual assets and interactive prototypes that bring ideas and brand stories to life.

01

BRAND IDENTITY

Logo

Brand Language

Brand Guidelines

Set the visual direction for a brand. That includes references, layout rules, typography choices, and the overall look and feel.

02

DIGITAL EXPERIENCE

Website Design

UX/UI Design

Digital Interfaces

Design clear and intuitive digital experiences across websites, interfaces, and internal systems.

03

VISUAL DESIGN

High - Fidelity Prototypes

Motion Design

Visual Content

Create polished visual assets and interactive prototypes that bring ideas and brand stories to life.

Studio

About

Projects

Curriculum Vitae